1. Poster "Swiss International Air Lines", 2014 (detail) / 2. Hans Hilfiker, "Station Clock", Zurich Central Station, Mondaine © DKSH Japan K.K. / 3. Max Bill, "Ulm Stool", 1989 (original design 1954), Musashino Art University Museum & Library / 4. Le Corbusier, "Le Lac", 1923 © FLC / 5. "USM Haller", USM Modular Furniture / 6. atelier oï, "Objects Nomades for Louis Vuitton" / 7. Le Corbusier, "Pavillon d'exposition ZHLC(Pavillon de l'Homme)", 1967 © FLC / 8. Original drawing for fabric "ECCO - colorful facets" (detail), Christian Fischbacher, 2012 / 9. "Vache Rouge", Naef Spiele AG, 1974 © Naef Spiele AG / 10. Hans Neuburg, Poster "Exhibition Artists of Zurich", 1965, Utsunomiya Museum of Art / 11. atelier oï, "oiphorique", 2011 / 12. "Bally 160th Anniversary Catalogue", Bally, 2011 / 13. Kurt Naef, "Naef Spiel", Naef Spiele AG, (original design 1958) © Naef Spiele AG / 14. Herbert Matter, Poster "Engelberg - Trübsee", 1935, Takeo Poster Collection / 15. "Swiss Federal Railways and Mondaine Station Clock"