The mid-20th Century was the golden age of Swiss graphic design. Swiss Typography, which had emerged under the influence of Bauhaus and abstract art, brought a fresh face to graphic design worldwide with its clear typefaces and rigorous composition, having a significant impact that remains today. The leading creators of this golden age are introduced together.
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Hans Neuburg, Poster "Exhibition Artists of Zurich",
1965, Utsunomiya Museum of Art